Almería used to be the studio for the spaghetti western movies in the early 70s. The place where Sergio Leone & Clint Eastwood started to made their own legend. Since the end of these movie productions, the Almería desert, becomes a real desert.
"The Desert Cowboys" is a project of the creative agency Proximity Barcelona for Skoda which wanted to show through and advert and a documentary how an automotive brand can fight against depression by mobility in one of the most isolated and forgotten regions of Spain: Almería.
“The Desert Cowboys” - 2017
Client: Skoda
Agency: Proximity Barcelona
Production Company: Lobo Kane
Director: Paco Caballero
Rol: Agency Producer